Below is a summary of today’s developments in the search industry, as reported by Search Engine Land and other sources across the web.
From Search Engine Land:
-
Do SMB Websites Matter Anymore?
By Greg Sterling | Jun 9, 2017
The company reports that their new ‘pro’ SEO product achieved a first-page Google ranking for 70% of targeted keywords in just a few months. -
Learn 3 Proven Methods for Winning Additional PPC Budget from Your Clients
By Jeff Baum | Jun 9, 2017
Columnist Jeff Baum discusses strategies for convincing clients to allocate more budget to PPC campaigns by demonstrating the effectiveness of your approach. -
Is AMP the Answer to Format Fragmentation?
By Barb Palser | Jun 9, 2017
Barb Palser suggests that Facebook and other platforms should consider adopting Accelerated Mobile Pages (AMP) to address content format issues. -
How to Stop Worrying About Google Updates
By Kristine Schachinger | Jun 9, 2017
With Google providing less information on algorithm updates, Kristine Schachinger advises SEOs not to panic over sudden traffic drops and offers insights on staying calm. - Search in Pics: Marissa Mayer’s Yahoo Birthday, Bing Soccer Match & Google Stylish Offices
By Barry Schwartz | Jun 9, 2017
This week’s highlight includes images from search engine companies, showing office celebrations, sports activities, and more.
Recent Headlines from MarTech:
- The top 10 YouTube ads in May amassed 115 million views, with 87 million belonging to Clash of Clans.
- Voice search evolves into voice action, a significant topic at SMX London.
- An exploration of MMM, multi-touch attribution, and cross-channel attribution.
- Essentials of Referrer Policy.
- Part 3 of the CMO audit series focuses on media channels.
- Sharethrough updates aim to simplify ad operations for publishers.
- Why notifications enhance customer experience.
- Report: Facebook Instant Articles outperform AMP in speed and both boost user engagement.
- AdColony releases a new interactive mobile video format.
- Brandwatch adds a Reddit data stream to its platform.
- Blueshift’s AI centers on individualized and continuous user journeys.
- Strategies to avoid content scaling pitfalls.
Search News from Around the Web:
Local & Maps
- Comparison of data usage between Google Earth Classic and New Earth.
- Discover Pride events using maps.
- Google tests a new Hotel Knowledge Panel interface.
- Google Posts are now managed through Google My Business.
Link Building
- Google can disregard links on any site, including Forbes and Entrepreneur.
SEO
- Google Featured Snippets expand in European regions.
- Handling of CSS + JavaScript "hidden" text by Google.
- Essential elements of a successful SEO campaign.
SEM / Paid Search
- Tips to enhance ROI for paid search efforts.
Search Marketing
- Conducting a competition keyword performance audit.
- Advantages of partnering with a great agency.
- Discussion on selling links to Google, hreflang, and Google Maps.
